Google Advertising Tools: Cashing in with AdSense and AdWords
April 27, 2010 by SuperAdmin
Filed under Adsense Courses
- ISBN13: 9780596155797
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money.
You’ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don’t, and why. Google’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign’s performance
Google Advertising Tools: Cashing in with AdSense and AdWords
Anyone who is serious about making an Internet business a success story truly needs to understand the methodology and benefits of using Google’s AdSense, AdWords, and the Google APIs. Today’s Internet world is full of competition that will crush anyone who thinks that simply making a Web site or Web-store will bring customers.
//Google Advertising Tools// takes the businessperson on a very thorough and well-explained tour of how to position your business with AdWords, how to make use of the moneymaking potential available through AdSense, and into more in-depth discussions for creating an effective Internet marketing plan. The authors also explain search engine optimization (SEO) and how to track your results with meaningful data.
This up-to-date instruction manual does make the assumption that the reader understands the fundamentals required to create a Web site and/or the person works closely with a Webmaster. To take full advantage of this book, you will need to be able to publish changes to your Web pages and modify some HTML code.
This book is a must have for those who are passionate about their online business and are willing to put the time and effort required to get the right kind of traffic to their site.
Reviewed by Doreen Erhardt
Rating: 4 / 5