Comments on: Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis?utm_source=rss&utm_medium=rss&utm_campaign=google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis Monetize Your Contents With Adsense Sun, 15 Jan 2012 14:43:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Book Lover http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis/comment-page-1#comment-905 Book Lover Mon, 24 May 2010 03:30:09 +0000 http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis#comment-905 I started a website for my family business almost a year ago. We've had <br />steady business, but mostly from tourists who had actually visited <br />our storefront and already knew about our online store. Since I bought <br />Google Advertising Tools and implemented even the most basic advice, <br />our new customers have tripled. This book has more than paid for itself in <br />the first few days of use. Rating: 5 / 5 I started a website for my family business almost a year ago. We’ve had

steady business, but mostly from tourists who had actually visited

our storefront and already knew about our online store. Since I bought

Google Advertising Tools and implemented even the most basic advice,

our new customers have tripled. This book has more than paid for itself in

the first few days of use.
Rating: 5 / 5

]]> By: Pradeep Giat, PhD http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis/comment-page-1#comment-904 Pradeep Giat, PhD Mon, 24 May 2010 01:42:31 +0000 http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis#comment-904 I have a big interest in Google and also care much about making money. This is the best book I've found that tells how to make money with Google. <br /> <br />Mr. Davis leaves no stone unturned. This is a very complete book. It is not just about Google, although Google advertising is the focus of this work. This book explains about getting traffic to your website, about affiliate programs, and about what kinds of web content are good for making money. <br /> <br />The Google AdWords and AdSense programs are explained very completely and in every detail, as is tracking results from Google AdWords. <br /> <br />I have been a programmer, so I could understand the section on the Google AdWords API, and I can even see how I maybe could use this material in some web applications. But if you are not a programmer (as the author says in this introduction) this material will probably be a little hard for you to understand. This is the only downside I see in otherwise great book! Rating: 5 / 5 I have a big interest in Google and also care much about making money. This is the best book I’ve found that tells how to make money with Google.

Mr. Davis leaves no stone unturned. This is a very complete book. It is not just about Google, although Google advertising is the focus of this work. This book explains about getting traffic to your website, about affiliate programs, and about what kinds of web content are good for making money.

The Google AdWords and AdSense programs are explained very completely and in every detail, as is tracking results from Google AdWords.

I have been a programmer, so I could understand the section on the Google AdWords API, and I can even see how I maybe could use this material in some web applications. But if you are not a programmer (as the author says in this introduction) this material will probably be a little hard for you to understand. This is the only downside I see in otherwise great book!
Rating: 5 / 5

]]> By: Thomas Duff http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis/comment-page-1#comment-903 Thomas Duff Mon, 24 May 2010 00:08:37 +0000 http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis#comment-903 If you're interested in monetizing the content in your blog or website, it's worth reading this book to see how it's done... Google Advertising Tools by Harold Davis. <br /> <br />Content: <br />Part 1 - Making Money with Your Website: Build It and They Will Come - Creating Popular Web Sites; Driving Traffic to Your Site; Optimizing Sites for Search Engine Placement; Making Money with Affiliate Programs; CPC Advertising; Profiting from Adult Sites <br />Part 2 - Getting the Most from AdSense: Understanding Google, AdSense, and AdWords; Working with AdSense; Making Sense of AdSense <br />Part 3 - Working with AdWords: Using AdWords; Improving Campaign and Ad Group Performance; AdWords Reporting and Conversion Tracking <br />Part 4 - Using the AdWords APIs: Understanding the AdWords API; Programming the AdWords API; Navigating the AdWords Objects Hierarchy; Keyword Estimation <br />Glossary; Index <br /> <br />When I first started reading this book, I was a little surprised at the title. In Part 1, the author covers much more than just Google's revenue opportunities. He talks about the different associate programs like Amazon (which I participate in), and I was picking up quite a bit of information on how the whole web advertising model works. But then starting in Part 2 and beyond, he focuses directly on the Google platform, and how you can implement AdSense (which I also participate in) and AdWords on your site to drive traffic and/or generate revenue. Many of the abbreviations common to advertising (like CPC) were a bit foreign to me, but after this material I now have a much better understanding of what's going on. If I were counting on my blog to generate substantial revenue, this information would be invaluable to me. And if I were an advertiser looking at AdWords, I wouldn't venture into the water without this book. Serious, solid information that can offer you a real return on investment on your book-buying dollar... Rating: 5 / 5 If you’re interested in monetizing the content in your blog or website, it’s worth reading this book to see how it’s done… Google Advertising Tools by Harold Davis.

Content:

Part 1 – Making Money with Your Website: Build It and They Will Come – Creating Popular Web Sites; Driving Traffic to Your Site; Optimizing Sites for Search Engine Placement; Making Money with Affiliate Programs; CPC Advertising; Profiting from Adult Sites

Part 2 – Getting the Most from AdSense: Understanding Google, AdSense, and AdWords; Working with AdSense; Making Sense of AdSense

Part 3 – Working with AdWords: Using AdWords; Improving Campaign and Ad Group Performance; AdWords Reporting and Conversion Tracking

Part 4 – Using the AdWords APIs: Understanding the AdWords API; Programming the AdWords API; Navigating the AdWords Objects Hierarchy; Keyword Estimation

Glossary; Index

When I first started reading this book, I was a little surprised at the title. In Part 1, the author covers much more than just Google’s revenue opportunities. He talks about the different associate programs like Amazon (which I participate in), and I was picking up quite a bit of information on how the whole web advertising model works. But then starting in Part 2 and beyond, he focuses directly on the Google platform, and how you can implement AdSense (which I also participate in) and AdWords on your site to drive traffic and/or generate revenue. Many of the abbreviations common to advertising (like CPC) were a bit foreign to me, but after this material I now have a much better understanding of what’s going on. If I were counting on my blog to generate substantial revenue, this information would be invaluable to me. And if I were an advertiser looking at AdWords, I wouldn’t venture into the water without this book. Serious, solid information that can offer you a real return on investment on your book-buying dollar…
Rating: 5 / 5

]]> By: Jack D. Herrington http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis/comment-page-1#comment-902 Jack D. Herrington Sun, 23 May 2010 21:26:46 +0000 http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis#comment-902 I disagree with the commenter who said that there was nothing beyond the FAQ in this book. This book is sorely needed. The documentation on Google is rugged and the interface to the AdSense application is tough to use and understand. This book is well written, gives practical examples, and makes good use of screenshots to illustrate workflow. I recommend this book to AdSense users at any level. Rating: 5 / 5 I disagree with the commenter who said that there was nothing beyond the FAQ in this book. This book is sorely needed. The documentation on Google is rugged and the interface to the AdSense application is tough to use and understand. This book is well written, gives practical examples, and makes good use of screenshots to illustrate workflow. I recommend this book to AdSense users at any level.
Rating: 5 / 5

]]> By: Manny Hernandez http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis/comment-page-1#comment-901 Manny Hernandez Sun, 23 May 2010 18:32:34 +0000 http://www.adsensemasters.net/google-advertising-tools-cashing-in-with-adsense-adwords-and-the-google-apis#comment-901 Harold Davis has not necessarily broken new ground with his "Google Advertising Tools" book. Yet, he's managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google's interface and options is up your alley. <br /> <br />If you are new to the field of SEO, this is a nice introduction. If you are experienced with the ins and outs of pay-per-click campaigns or optimizing your site for Search Engines to crawl through it, you are still bound to find a few new useful elements. In any case, I highly recommend it as a comprehensive and current reference on marketing your site through Google. Rating: 4 / 5 Harold Davis has not necessarily broken new ground with his “Google Advertising Tools” book. Yet, he’s managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google’s interface and options is up your alley.

If you are new to the field of SEO, this is a nice introduction. If you are experienced with the ins and outs of pay-per-click campaigns or optimizing your site for Search Engines to crawl through it, you are still bound to find a few new useful elements. In any case, I highly recommend it as a comprehensive and current reference on marketing your site through Google.
Rating: 4 / 5

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