Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
May 23, 2010 by SuperAdmin
Filed under Adsense Courses
Product Description
When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content – and advertises.
Google Advertising Tools from O’Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google’s advertising services to make it happen. You’ll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
- Turning your web site into a profit center with AdSense
- Making sense of AdSense metrics
- Driving traffic to your site
- Optimizing sites for search engine placement
- Working with AdWords campaigns, auctions, and reports
- Managing campaigns dynamically using the AdWords APIs
Once you’ve read all four parts, you’ll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
Harold Davis has not necessarily broken new ground with his “Google Advertising Tools” book. Yet, he’s managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google’s interface and options is up your alley.
If you are new to the field of SEO, this is a nice introduction. If you are experienced with the ins and outs of pay-per-click campaigns or optimizing your site for Search Engines to crawl through it, you are still bound to find a few new useful elements. In any case, I highly recommend it as a comprehensive and current reference on marketing your site through Google.
Rating: 4 / 5
I disagree with the commenter who said that there was nothing beyond the FAQ in this book. This book is sorely needed. The documentation on Google is rugged and the interface to the AdSense application is tough to use and understand. This book is well written, gives practical examples, and makes good use of screenshots to illustrate workflow. I recommend this book to AdSense users at any level.
Rating: 5 / 5
If you’re interested in monetizing the content in your blog or website, it’s worth reading this book to see how it’s done… Google Advertising Tools by Harold Davis.
Content:
Part 1 – Making Money with Your Website: Build It and They Will Come – Creating Popular Web Sites; Driving Traffic to Your Site; Optimizing Sites for Search Engine Placement; Making Money with Affiliate Programs; CPC Advertising; Profiting from Adult Sites
Part 2 – Getting the Most from AdSense: Understanding Google, AdSense, and AdWords; Working with AdSense; Making Sense of AdSense
Part 3 – Working with AdWords: Using AdWords; Improving Campaign and Ad Group Performance; AdWords Reporting and Conversion Tracking
Part 4 – Using the AdWords APIs: Understanding the AdWords API; Programming the AdWords API; Navigating the AdWords Objects Hierarchy; Keyword Estimation
Glossary; Index
When I first started reading this book, I was a little surprised at the title. In Part 1, the author covers much more than just Google’s revenue opportunities. He talks about the different associate programs like Amazon (which I participate in), and I was picking up quite a bit of information on how the whole web advertising model works. But then starting in Part 2 and beyond, he focuses directly on the Google platform, and how you can implement AdSense (which I also participate in) and AdWords on your site to drive traffic and/or generate revenue. Many of the abbreviations common to advertising (like CPC) were a bit foreign to me, but after this material I now have a much better understanding of what’s going on. If I were counting on my blog to generate substantial revenue, this information would be invaluable to me. And if I were an advertiser looking at AdWords, I wouldn’t venture into the water without this book. Serious, solid information that can offer you a real return on investment on your book-buying dollar…
Rating: 5 / 5
I have a big interest in Google and also care much about making money. This is the best book I’ve found that tells how to make money with Google.
Mr. Davis leaves no stone unturned. This is a very complete book. It is not just about Google, although Google advertising is the focus of this work. This book explains about getting traffic to your website, about affiliate programs, and about what kinds of web content are good for making money.
The Google AdWords and AdSense programs are explained very completely and in every detail, as is tracking results from Google AdWords.
I have been a programmer, so I could understand the section on the Google AdWords API, and I can even see how I maybe could use this material in some web applications. But if you are not a programmer (as the author says in this introduction) this material will probably be a little hard for you to understand. This is the only downside I see in otherwise great book!
Rating: 5 / 5
I started a website for my family business almost a year ago. We’ve had
steady business, but mostly from tourists who had actually visited
our storefront and already knew about our online store. Since I bought
Google Advertising Tools and implemented even the most basic advice,
our new customers have tripled. This book has more than paid for itself in
the first few days of use.
Rating: 5 / 5